WhatsApp Business Platform terms
WABA (WhatsApp Business Account)
The container inside Meta Business Manager that owns your phone numbers, templates, and conversations. You connect Xobito to your WABA; the WABA itself lives with Meta. See WhatsApp Overview.Phone Number
A specific sending number attached to your WABA. Each number has its own display name, quality rating, and messaging tier. A WABA can host multiple numbers.Display Name
What your recipients see in their WhatsApp chat list instead of the raw phone number — e.g. “Xobito Support”. It’s approved by Meta and must follow their display name guidelines.Quality Rating
Meta’s health score for your number, shown as Green, Yellow, or Red. Driven by whether users block or report you. Red ratings throttle or pause your sending. See Phone Numbers.Messaging Tier
Meta’s cap on unique contacts you can message per rolling 24-hour period: 1K, 10K, 100K, or Unlimited. Tiers auto-increase as your quality and volume grow. Promotional sends count toward this; session replies don’t.Template (Message Template)
A pre-written message pattern approved by Meta. Required to message contacts outside an open session. Includes text, optional header (image/video/document), optional buttons, and variables like{{1}}. See Create a Template.
Template Category
Every template belongs to one of two categories:- Marketing — promotions, offers, announcements.
- Utility — order updates, appointment reminders, receipts.
Template Variable
A placeholder like{{1}}, {{2}} inside a template body or header. You fill it with actual content at send time — the contact’s name, an order number, a date.
Session / 24-Hour Window
Once a contact messages you first, a 24-hour “session” opens during which you can reply with free-form content (text, images, any message). After 24 hours of silence, the session closes and you must use an approved template to restart.Conversation (Billable Unit)
Meta’s unit of billing — not a single message but a 24-hour window between you and one contact. One conversation can contain many messages. Each conversation belongs to a category (Marketing or Utility).Free-Entry / Service Conversation
A conversation started because the contact messaged you first. Meta gives you a monthly allowance of free service conversations per WABA before they’re charged.Webhook
An HTTP callback URL that Meta calls whenever something happens in your WABA — a message arrives, a campaign message is delivered, a template is approved. Xobito sets this up for you automatically during connection.Embedded Signup
Meta’s pop-up flow for linking a WABA to a business solution provider like Xobito — you don’t have to copy-paste tokens, you just log in with Facebook and pick the WABA and number. See Connect Meta Business.Access Token
The secret key Xobito uses to talk to Meta’s API on your behalf. Stored encrypted. Never share it with anyone, including support staff.Verified Business
A Meta Business Manager that has gone through Meta’s business verification (documentation + review). Required to scale beyond the 250-contact trial tier. See Prerequisites.Xobito-specific terms
Workspace
Your account container in Xobito. Contains all your contacts, templates, campaigns, team members, and WABA connections. One Xobito account = one workspace.Staff Member
A user you’ve invited into your workspace. Each staff member has a role that controls what they can see and do.Role
A named bundle of permissions — for example “Agent”, “Manager”, “Admin”. Roles are defined at the workspace level and assigned to staff members.Permission
A specific ability like “Send campaigns”, “Edit contacts”, “Reply in chat”, “Manage billing”. Bundled into roles.Contact
A single person in your database. Has a phone number (required), plus optional name, email, group memberships, status, source, and custom fields.Group
A named collection of contacts — the main way you target a campaign. A contact can belong to many groups at once.Status
One-of-many label describing where the contact stands — e.g. “Hot Lead”, “Customer”, “Unsubscribed”. Each contact has exactly one status.Source
Where the contact came from — “Website”, “Referral”, “Ad Campaign”. Used for attribution reporting.Custom Field
An extra data column you define on your contacts — e.g. “Loyalty Tier” or “Preferred Language”. You can reference custom fields in template variables.Campaign
A batch send of an approved template to a group of contacts. Scheduled or immediate. See Campaigns.CSV Campaign
A one-off campaign where you upload a CSV of contacts directly — no need to import them as permanent contacts first. Useful for one-time promotional blasts.Bot Flow
A visual multi-step automation — a decision tree with conditions, delays, and actions. Built in the drag-and-drop flow builder.Message Bot
A simple keyword-triggered auto-reply. If an incoming message matches a keyword, Xobito sends a pre-defined response.Template Bot
An automation that sends a template based on time delays or events (e.g. “send thefeedback_survey template 2 days after a campaign”).
Canned Reply
A pre-written short text that agents can paste into chat with one click. Good for common answers like office hours or returns policy.Ticket
A chat conversation promoted into a trackable support record with status (Open/Answered/Closed), priority, and assigned agent.Live Inbox / Chat
The real-time conversation view. Shows all ongoing conversations with session status, assignment, and agent notes.Assignment
Who (which staff member) is responsible for a given conversation. You can auto-assign based on groups, bot flows, or round-robin.Session Indicator
A visual label in chat showing whether the 24-hour session is open, how much time is left, and whether you need a template to reply.Commercial & compliance terms
Opt-In
A contact’s explicit consent to receive WhatsApp messages from you. Required by Meta — you must collect it before adding a contact to any campaign.Opt-Out / Unsubscribe
A contact’s request to stop messages. Xobito can auto-detect opt-out keywords (“STOP”, “UNSUBSCRIBE”) and mark the contact as opted-out.Display Name Approval
Meta’s review of your proposed sender name. Takes minutes to a few days. If rejected, you can appeal or submit an alternative.Two-Step Verification (2SV)
A 6-digit PIN you set on your WhatsApp number at Meta — required to prevent anyone else re-verifying and hijacking your number.Where to go next
Key Concepts
A deeper-dive explanation of the most important terms above.
Connect WhatsApp
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