> ## Documentation Index > Fetch the complete documentation index at: https://documents.xobito.com/llms.txt > Use this file to discover all available pages before exploring further. # Glossary > Quick-reference definitions for every WhatsApp and Xobito term you'll encounter. This page is a fast lookup for the jargon you'll meet across WhatsApp Business and Xobito. Bookmark it — you'll come back here. Press `Ctrl+F` (`⌘+F` on Mac) to jump to a term quickly. ## WhatsApp Business Platform terms ### WABA (WhatsApp Business Account) The container inside **Meta Business Manager** that owns your phone numbers, templates, and conversations. You connect Xobito to your WABA; the WABA itself lives with Meta. See [WhatsApp Overview](/whatsapp/overview). ### Phone Number A specific sending number attached to your WABA. Each number has its own **display name**, **quality rating**, and **messaging tier**. A WABA can host multiple numbers. ### Display Name What your recipients see in their WhatsApp chat list instead of the raw phone number — e.g. "Xobito Support". It's approved by Meta and must follow their [display name guidelines](https://developers.facebook.com/docs/whatsapp/overview/business-accounts#display-name-guidelines). ### Quality Rating Meta's health score for your number, shown as **Green**, **Yellow**, or **Red**. Driven by whether users block or report you. Red ratings throttle or pause your sending. See [Phone Numbers](/whatsapp/phone-numbers). ### Messaging Tier Meta's cap on unique contacts you can message per rolling 24-hour period: **1K**, **10K**, **100K**, or **Unlimited**. Tiers auto-increase as your quality and volume grow. Promotional sends count toward this; session replies don't. ### Template (Message Template) A pre-written message pattern approved by Meta. Required to message contacts outside an open session. Includes text, optional header (image/video/document), optional buttons, and variables like `{{1}}`. See [Create a Template](/templates/create-template). ### Template Category Every template belongs to one of two categories: * **Marketing** — promotions, offers, announcements. * **Utility** — order updates, appointment reminders, receipts. Each category has a different per-conversation price set by Meta. ### Template Variable A placeholder like `{{1}}`, `{{2}}` inside a template body or header. You fill it with actual content at send time — the contact's name, an order number, a date. ### Session / 24-Hour Window Once a contact messages you first, a 24-hour "session" opens during which you can reply with free-form content (text, images, any message). After 24 hours of silence, the session closes and you must use an approved template to restart. ### Conversation (Billable Unit) Meta's unit of billing — not a single message but a **24-hour window** between you and one contact. One conversation can contain many messages. Each conversation belongs to a category (Marketing or Utility). ### Free-Entry / Service Conversation A conversation started because the **contact messaged you first**. Meta gives you a monthly allowance of free service conversations per WABA before they're charged. ### Webhook An HTTP callback URL that Meta calls whenever something happens in your WABA — a message arrives, a campaign message is delivered, a template is approved. Xobito sets this up for you automatically during [connection](/whatsapp/webhook-setup). ### Embedded Signup Meta's pop-up flow for linking a WABA to a business solution provider like Xobito — you don't have to copy-paste tokens, you just log in with Facebook and pick the WABA and number. See [Connect Meta Business](/whatsapp/connect-meta-business). ### Access Token The secret key Xobito uses to talk to Meta's API on your behalf. Stored encrypted. Never share it with anyone, including support staff. ### Verified Business A **Meta Business Manager** that has gone through Meta's business verification (documentation + review). Required to scale beyond the 250-contact trial tier. See [Prerequisites](/whatsapp/prerequisites). ## Xobito-specific terms ### Workspace Your account container in Xobito. Contains all your contacts, templates, campaigns, team members, and WABA connections. One Xobito account = one workspace. ### Staff Member A user you've invited into your workspace. Each staff member has a **role** that controls what they can see and do. ### Role A named bundle of **permissions** — for example "Agent", "Manager", "Admin". Roles are defined at the workspace level and assigned to staff members. ### Permission A specific ability like "Send campaigns", "Edit contacts", "Reply in chat", "Manage billing". Bundled into roles. ### Contact A single person in your database. Has a phone number (required), plus optional name, email, group memberships, status, source, and custom fields. ### Group A named collection of contacts — the main way you target a campaign. A contact can belong to many groups at once. ### Status One-of-many label describing where the contact stands — e.g. "Hot Lead", "Customer", "Unsubscribed". Each contact has exactly one status. ### Source Where the contact came from — "Website", "Referral", "Ad Campaign". Used for attribution reporting. ### Custom Field An extra data column you define on your contacts — e.g. "Loyalty Tier" or "Preferred Language". You can reference custom fields in template variables. ### Campaign A batch send of an approved template to a group of contacts. Scheduled or immediate. See [Campaigns](/campaigns/overview). ### CSV Campaign A one-off campaign where you upload a CSV of contacts directly — no need to import them as permanent contacts first. Useful for one-time promotional blasts. ### Bot Flow A visual multi-step automation — a decision tree with conditions, delays, and actions. Built in the drag-and-drop flow builder. ### Message Bot A simple keyword-triggered auto-reply. If an incoming message matches a keyword, Xobito sends a pre-defined response. ### Template Bot An automation that sends a template based on time delays or events (e.g. "send the `feedback_survey` template 2 days after a campaign"). ### Canned Reply A pre-written short text that agents can paste into chat with one click. Good for common answers like office hours or returns policy. ### Ticket A chat conversation promoted into a trackable support record with status (Open/Answered/Closed), priority, and assigned agent. ### Live Inbox / Chat The real-time conversation view. Shows all ongoing conversations with session status and the assigned agent. ### Assignment Who (which staff member) is responsible for a given conversation. Assignment is manual today — open the chat and pick a teammate from the assign picker. ### Session Indicator A visual label in chat showing whether the 24-hour session is open and whether you need a template to reply. ## Commercial & compliance terms ### Opt-In A contact's explicit consent to receive WhatsApp messages from you. Required by Meta — you must collect it before adding a contact to any campaign. ### Opt-Out / Unsubscribe A contact's request to stop receiving WhatsApp messages. Meta expects businesses to honor opt-outs promptly — continuing to message users who asked to stop hurts your quality rating. ### Display Name Approval Meta's review of your proposed sender name. Takes minutes to a few days. If rejected, you can appeal or submit an alternative. ### Two-Step Verification (2SV) A 6-digit PIN you set on your WhatsApp number at Meta — required to prevent anyone else re-verifying and hijacking your number. ## Where to go next A deeper-dive explanation of the most important terms above. Ready to link your WABA? Start here.